The Story Behind My Work
About Me
Growth leader with 10+ years of experience scaling digital platforms to 7B+ views and generating IDR 150B+ in revenue.
Specialized in building full-funnel growth systems across SEO, performance marketing, and content ecosystems, bridging product, marketing, and monetization. Proven track record in transforming high-traffic platforms into revenue engines and leading cross-functional teams at scale.
Digital Growth Leadership
Head of Digital / Growth Lead: Directing full-funnel growth systems across media, product, and talent ecosystems.
Department Head & Team Management: Leading cross-functional teams of 15+ direct reports and supervising large networks of 90+ freelancers.
Strategic Planning: Aligning digital growth with overall product, UX, and business monetization goals.
Performance Marketing & Revenue Generation
Performance Ads Specialist: Executing high-efficiency conversion campaigns across Meta, Google Ads, and TikTok.
Lead Generation Architect: Building systems to convert millions of web visitors into high-intent potential buyers.
Monetization Strategist: Optimizing revenue through Ads (AdMob/Google Ad Manager), Affiliate systems, and Talent Endorsements.
Search Marketing (SEO & SEM)
Technical SEO Expert: Optimizing site structure, internal linking, crawlability, and Core Web Vitals for high-traffic platforms.
Search Content Strategist: Managing high-volume content engines that focus on E-E-A-T signals and high-intent queries.
GEO (Generative Engine Optimization): Future-proofing search presence for AI-driven citation and visibility.
Social Media & Content Ecosystems
Social Media Strategist: Shifting brands from “broadcast-style” promos to digital-native storytelling that drives emotional connection.
Video Growth Specialist: Managing YouTube and short-form video ecosystems to generate billions of annual views.
Talent & Influence Management: Building and monetizing talent agencies (like MOSVA) from the ground up.
Marketing Technology & Automation
MarTech Architect: Implementing and automating customer journeys using tools like HubSpot, MoEngage, and Zendesk.
Automation Specialist: Eliminating manual tasks by building custom data pipelines and AI-driven content tools like the Gemini Canvas.
Data Intelligence Lead: Creating real-time performance dashboards to unify multi-channel data for ROI tracking.
Tools
Google Marketing & AdTech Suite
- Google Analytics 4
- Google Optimize
- Google Tag Manager
- Google Play Console
- Google AdMob
SEO, Audit & Market Intelligence
- Ahrefs
- SEMrush
- Screaming Frog
- Google Search Console
- AEO & GEO Exploration
MarTech, CRM & Operations
- Hubspot
- MoEngage
- Jira
- Asana
- Zendesk
Social Media Management & Marketing
- Agorapulse
- Buffer
- Vista Social
- Youtube Studio
- Looker Studio
Paid Media & Performance (Ads)
- Meta Ads
- Google Ads
- TikTok Ads
- Google Ad Manager
- Ezoic
- MonetizeMore
AI & Marketing Automation
- Gemini Canvas
- Veo3
- Claude
- Chat GPT
- NotebookLM